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PC Magazine, RIP

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Years ago, I was a subscriber to PC Magazine. For those in the tech business, it was a must-have publication.

But of course, with the emergence of the Internet – and the explosion of free resources – I eventually cancelled my subscription. And so did many others.

So, finally PC Magazine is going completely digital (this is according to a decision from the parent corporation, Ziff Davis Media). The last edition will be January 2009.

In a way, PC Magazine is a part of tech history. After all, the magazine got its start back in 1982, when IBM launched its PCs and Bill Gates was in the early stages of building the Microsoft (NASDAQ: MSFT) empire. All in all, the magazine had a great ride.

The good news is that PC Magazine has also done a fine job of transitioning to the Web. For example, the online network includes other valuable properties like Gearlog. In fact, about 80% of the profits come from the websites.

Interestingly enough, the magazine will not go away completely. That is, there will be a digital version that will look like the magazine, which will be sent via email. According to PC Magazine: "You like the magazine and you enjoy the format. Our digital platform makes it possible to deliver that same magazine experience on your PC. So you can 'turn' the pages and view our features and departments as you do now."

Yes, when making a transition in technology, it's always important to realize you don't want to shock your customers.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Streetsmart Guide to Short Selling: Techniques the Pros Use to Profit in Any Market. He is also the founder of BizEquity, a valuation website.

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Last updated: November 09, 2009: 10:14 PM

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