Heinz rocks during Q2, but market doesn't care

Well, it looks like Heinz (NYSE: HNZ) put me and my earnings preview to shame. The company delivered a great second quarter. The company, whose colleagues include Kraft (NYSE: KFT), Kellogg (NYSE: K), and Campbell Soup (NYSE: CPB), grew its bottom line by over 22% on a per-share basis. Heinz scored $0.87 per diluted share in profit, enough to wallop the analyst community's estimate of $0.76 per share.

Heinz made sure to hedge itself in terms of currency effects. That helped drive the quarter. The company's strong brand portfolio delivered, on an overall basis, almost 6% in organic sales growth. Management was able to leverage the equity of its product line to enact favorable pricing measures. And one of my favorite parts of an earnings report is the statement of cash flows. Cash from operations rose almost 10%, and operating free cash flow by the company's calculation (Heinz adds back disposals of capital property/equipment) increased almost 9%. It would, of course, be nice to see the growth rate of cash flow be closer to the growth rate of earnings, but at least cash generation is trending upward.

Gotta tell you, though, it looks like the market could care less about Heinz and its nifty numbers. As I write this, the stock is down 0.8%. I would have figured on a little more excitement considering that today was something of a calm day in the markets at large. Apparently Wall Street doesn't feel a lot of confidence concerning Heinz and its ability to keep up the good work. All I can say is that no stock should be considered defensive, even Heinz. We're playing by a different rule book, one that was written by a crazy lunatic. It seems like every stock is a gamble. If you have extreme patience and can tie up money for a long, long time, Heinz is not a bad bet at its current dividend yield. Otherwise, you may want to hoard cash.

Disclosure: I don't own any company mentioned; positions can change at any time.