The RIM BlackBerry Storm launches on Verizon Wireless to mediocre fanfare


Research In Motion Ltd. (NASDAQ: RIMM) launched the newest BlackBerry "do everything" wireless phone this week to much fanfare. While some pundits has argued whether this was the reel first "iPhone killer" to come to market, most of the universe eagerly waited to test an actual unit and see if what the specifications looked like matched reality. Add to that the fanatical user base the BlackBerry has -- just as nutty as iPhone worshippers -- and it was a classic showdown. Would the new BlackBerry Storm hold its own against Apple, Inc.'s (NASDAQ: AAPL) offering?

Being released today on the second-largest wireless network in the U.S. -- Verizon Wireless -- the newest BlackBerry offering is the first without a real, tactile keyboard. However, the touchscreen does have actual, tactile feedback. In other words, it can be "pressed" instead of just hovered over or lightly tapped. After having scanned an in-depth review over at Engadget, there may be some major adjustment to this all-new way of inputting information into a phone, just like when Apple released the original iPhone and touchscreens were the new "it."

The gamble RIM takes here is if the real "tough" screen will get customers who require some kind of tactile feedback when using phones to become BlackBerry customers over the iPhone. From a phone standpoint, this is a good comparison. But when looking at the complete multimedia package of the iPhone from top to bottom, I'm unsure the Storm is even in the same league.

As a phone and email device, you bet -- the Storm is every bit as good as the iPhone on paper (feel free to disagree). Since Verizon told Apple to take a hike when the iPhone was originally offered to it, it's now 18 months later and the company finally has an answer. However, the question and answer may have already been asked and answered by AT&T, Inc. (NYSE: T), who Apple chose to partner with when Verizon Wireless declined.

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