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Dell and HP holiday fortunes rest on Wal-Mart this season. Yeah, right.

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When Dell, Inc. (NASDAQ: DELL) reported quarterly growth of 9% last week, the market still found ways to disparage the PC maker's progress in cost cutting and gaining on its largest foe, Hewlett-Packard Corp. (NYSE: HPQ). Still, Dell's move into retail over a year ago was no more of a semi-brilliant move rather than a desperate survival tactic. It's worked well, as Dell's fortunes have recovered nicely with the large assortment of retail consumer laptops found at all the top retailers in the U.S.

But if you're in the hunt for a laptop this holiday season for yourself or as a gift, where are you headed if you're determined to touch and see that new purchase before buying it? From my experiences lately, you'd be better off hitting Best Buy, Inc. (NYSE: BBY) rather than Wal-Mart Stores, Inc. (NYSE: WMT). The largest consumer electronics retailer carries a whole slew of Dell laptops in its stores and on its website. Wal-Mart, by comparison, carries just one or two models in most Supercenters in my area, has a meager product selection at its website, and its laptop prices are almost always higher.

Yet, a recent survey found that the number of consumers planning to shop for electronics at Wal-Mart rose 50% from a year ago, while 14% fewer shoppers said they would go to Best Buy for that new electronics or PC purchase. This is a case of Wal-Mart euphoria: when the pennies need to be saved, consumers will say they'll hit Wal-Mart for anything and everything. Reality is different, as I explained before. If you want significantly better discounts, a significantly larger selection and actual, working units on display, Best Buy has Wal-Mart beat handily. If consumers don't recognize this when shopping this holiday season, I'd be amazed.

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Last updated: July 10, 2009: 01:26 AM

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