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Stay defensive: Invest in consumer staples

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"If you're going to stay invested, you should look to defensive sectors," explain Ron Rowland and Brandon Clay, who point to consumer staples as a top pick for the current market environment.

In their Invest with an Edge, the advisors explain, "Perhaps the best way to stay defensive is with the Consumer Staples Select Sector SPDR (NYSE: XLP), an exchange traded fund.

"In a bear market, opportunities are usually limited to certain sectors. Surveying the investment horizon, we think the consumer staples sector has the best opportunity for growth in this economy.

"Regardless how the economy acts, people still eat. Consumers may not shop at Whole Foods, but they'll still buy groceries. Companies like Wal-Mart (NYSE: WMT) and Safeway (NYSE: SWY) will continue to rake in revenues from hungry customers.

"In addition, these companies should continue to receive additional revenue from consumers who normally shop at specialty stores, but can no longer afford to.

"Consumers may not be shopping at Sharper Image any more, but there are other creature comforts that will be difficult for Americans to abandon.

"Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) will still sell products during a prolonged downturn. In addition, companies providing toiletries and convenience like Procter and Gamble and CVS Pharmacy stand to do well during a shifty economy.

"Americans also still want their beer at football games and NASCAR races. Americans also want their Marlboros. Phillip Morris International (NYSE: PM) and Altria Group (NYSE: MO) will benefit from those routines. Old habits die hard. Because of that, consumer staples gets a boost.

"The Consumer Staples Select Sector SPDR exchange-traded fund is the most liquid ETF in the sector. It includes all of the blue chip companies mentioned above plus Kraft (NYSE: KFT) , Kimberly-Clark (NYSE: KMB), Archer Daniels Midland (NYSE: ADM), and more.

"In addition, XLP appears to have stabilized on the chart. Like most ETFs, it has fallen since October, but it seems to be rising on the back of stable consumer demand in this soft economy. We think it's a great pick at this time. To go with a solid defensive pick, get XLP."

Steven Halpern's TheStockAdvisors.com offers a daily look at the latest market commentary and favorite stock picks and investment ideas from the nation's leading financial newsletter advisors.

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Last updated: July 04, 2009: 07:06 AM

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