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Chasing Value: Apple may be one again

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There are few topics as popular on BloggingStocks as Apple Inc. (NASDAQ: AAPL), one of the original eight we focused on. In the past 52 weeks, the stock has fallen from a high of $202.96 to a recent low of $79.14 amid the greatest market turmoil in 80 years.

Everyone has finally agreed that we are in the midst of a severe recession, and Wall Street has punished Apple, the inventive high flying growth story, because of fears that a slowdown in consumer spending will stall its market expansion.

Black Fridays promise aside, the market is in a wait and see mode. In the meantime, after five consecutive trading days in the upward direction, Apples shares closed Friday in a shortened trading day at $92.67, down for the day but notably off its earlier lows.

A sixth up day was too much to hope for as the market is down, and Apple hit a Monday low of $89.00

So what now? Is the growth story over? I think that for those who have an interest in owning this stock, now is the time to buy. Given a P/E of 17 and a reported $27 in cash and no debt, could there be a better time? I think not.



Steve Jobs, the inspirational leader of Apple and a generation of young entrepreneurs, has had health problems in the past and the concern seems to pop up now and again, but the company moves forward with a solid foundation of products. Apple's iPod is a powerful presence in the music industry, while its iPhone is the most popular and influential phone of the past few years. Its line of computers has gained market share quarter after quarter for several years and there is room to extend that growth as well.

Interestingly, many analysts have placed widely ranging 12 month prices on Apple stock, from $130 to $240. There must be a disconnect somewhere because if they actually believe this then why is the stock languishing? If the analysts believe what they are stating then you would think the stock would be moving higher. But alas, Wall Street credibility may be worth less than the overall market and Apple stock even at these depressed levels.

However, if you are interested in Apple stock, when should you buy if not now?

At what price would you be a buyer?

UPDATE: Today's closing price: $88.93, down -$3.74, or -4.04%

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I do not own shares of AAPL.

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Last updated: November 25, 2009: 12:52 PM

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