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Is dealing with Apple always so difficult?

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Riddle me this Applenauts, Mac Geeks, and other assorted nerds: Is dealing with Apple Inc. (NASDAQ: AAPL) always such a royal pain in the butt?

The reason I ask is that my wife and I joined the Mac cult yesterday. We became the owners of a new, aluminum MacBook. My dad -- an Apple fan since the 1970s -- could not be prouder. I, too, was ecstatic. Finally, I am going to be one of the cool kids. I would be part of the revenge of the nerds. My technological joy, however, may be short-lived.

Our problem was with Apple's customer service or lack thereof. For one thing, we weren't able to complete our order on Black Friday because of a technical snafu on the Apple Web site that made it impossible for us to use the company's zero-percent interest financing offer. The rare sale discount we were able to get for the machine evaporated. My wife tried to get a hold of customer service on Saturday, but got disgusted after being disconnected. We drove to Best Buy (NYSE: BBY) to look at laptops but nothing grabbed our fancy even though many of the machines offered comparable performance to the MacBook for much lower prices.


For reasons I am not sure of, I decided to give Apple another shot. Maybe I wanted to make my dad proud. Maybe I wanted to be cool. Maybe I drank the Kool-Aid that Macs are better machines that don't get viruses. Maybe I just wanted the thing. Anyway, we took the plunge. The customer service representative promised that we would get the deal we should have gotten on Black Friday. It only took another 21-minute phone call on Monday to insure that more or less happened.

We got a taste of this customer service approach when my wife was told to "make an appointment" at the Apple Store to fix a defect in her iPhone. The store only relented and eventually replaced the phone when we told the employees that we should not have to wait for something to be repaired that might be needed in an emergency.

I guess Apple expects its customers to run through an obstacle course just to get basic service. It's annoying but also a testament to the power of the Apple brand.

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Last updated: November 11, 2009: 04:40 AM

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