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What ever happened to GE?

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Remember how admired General Electric (NYSE: GE) used to be? After its stock has tumbled 71% from its all-time high in 2000 of $58.13, I don't think people admire it much anymore. You may have missed that GE got $139 billion in loan guarantees from the FDIC a few weeks ago but nobody blinked an eyelash. Meanwhile today, GE is reporting more disappointing earnings news.

GE is shrinking its GE Capital unit, which in 2007 accounted for about 50% of its profit and sales. Next year GE plans to earn $9 billion from GE Capital, excluding a potential charge of $1 billion to $1.4 billion to speed up cost cuts there. Meanwhile, GE Capital will have lots of bad loans -- its provision is expected to rise from $7.2 billion in 2008 to $9 billion in 2009.

As a result, GE cut its overall earnings forecast for the fourth quarter from between 50 cents to 65 cents a share down to a range of 50 cents to 52 cents -- which is in line with the 51-cents average of 14 analysts' estimates. These days it is very hard to admire almost any company, and stock prices are reflecting that lack of admiration.

But after announcing it will move $5 billion of corporate capital into GE Capital, one ratings agency -- Moody's -- is giving a stable outlook to the "Aaa" ratings on GE and GE Capital, meaning a rating change is not expected over the next 12 to 18 months.

GE stock is up 8.8% -- I guess the market likes the announcements.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He owns GE stock.

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Last updated: November 24, 2009: 01:16 PM

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