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No. 4: Rich people don't try to outstmart millions of other people looking at the same data

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This post is part of a series where personal finance expert Dan Solin looks at money secrets that help the rich stay rich. See them all.

All information about listed companies is public. It is widely and instantly disseminated. This information is studied by millions of investors, who establish the price of a given stock based on this data.

Many of those looking at this data are professional analysts. They are well trained in finance and have access to powerful computer programs that assist them in crunching the numbers.

There is one piece of information they don't know: tomorrow's news.

Future events move stock prices. The market has already discounted for current news.

Because no one knows tomorrow's news, many "sure bets" turn out to be losers. Fannie Mae, Lehman, and Bear Stearns are recent examples. Past failures of top-rated stocks include Worldcom, Enron, Bethlehem Steel and Polaroid. In fact, of the 500 companies that made up the S&P 500 in 1957, only 74 of them were in the index in 1997.

Here is the real kicker: Only twelve of those companies outperformed the S&P 500 index in the period from 1957-1998.


As you can see from this data, trying to pick stocks that will outperform the markets is a long shot, more akin to gambling than investing. Are you really smarter than the millions of investors looking at the same data? Do you know tomorrow's news?

Rich people go for the sure thing. They try to minimize risk and capture market returns using diversified portfolios or, better yet, broad-based, low-cost index funds. Over $4 trillion of the most sophisticated pension and trust money is invested this way.

You should join them. Otherwise, you are just making the rich richer and yourself poorer.


Dan Solin is the author of The Smartest Investment Book You'll Ever Read (Perigee Books, 2006) and The Smartest 401(k) Book You'll Ever Read (Perigee Books, 2008).

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Symbol Lookup
IndexesChangePrice
DJIA+17.4610,023.42
NASDAQ+7.122,112.44
S&P 500+2.671,069.30

Last updated: November 09, 2009: 02:24 AM

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