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Sears (SHLD) manipulates market? Stay away from the stock

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Do corporate management teams and board of directors manipulate stock prices?

You bet they do.

Despite being charged to act in the best interest of shareholders, those running publicly traded companies will often go to extremes to convince the market of value that may or may not be there.

We all remember the stories of the accounting games that were used to feed the Wall Street beat-the-estimate game. In the days of the crazy bull market, beating the number would be rewarded with huge gains in stock value.

Now those days are over, and we are in a different market and economic environment, but the temptation to manipulate a stock is still alive and well in corporate board rooms.

Case in point is Sears Holding Corporation (NASDAQ: SHLD).

The owner and operator of Sears and Kmart stores reported losses yesterday that were wider than expected. The company lost more than $1 per share on revenue of $10.7 billion.

Excluding special items, SHLD lost 90 cents versus an expectation of minus 49 cents.

The big losses in the period were widely expected. What was not expected was the company pulling future guidance given the weak economy.

Typically, such lack of confidence in the future is met with skepticism by the market. Perhaps that is why in announcing the news SHLD also mentioned that it would start buying back up to $500 million of stock.

Now why would they go and make that statement, especially at a time when cash is king?

To me the answer is that management is clearly attempting to manipulate the market price of shares by artificially inflating demand with corporate treasure.

Instead the company should take a look at using that $500 million as a way to pay off debt.

SHLD has close to $4 billion in debt. Why on earth aren't they using cash to pay down some of that debt?

It makes no sense to me and does little to inspire confidence in management's ability to navigate these difficult waters.

The market disagrees. Or should I say the lemmings that are susceptible to being easily manipulated took the bait.

Shares of SHLD were up $6 during the day after the news was released. The stock finished the day at almost $37 per share.

Go figure.

Announce earnings that miss big and pull your guidance, and somehow that is positive news!?!

If the market rewards manipulative behavior it is likely that such behavior will continue.

Would I be a buyer of SHLD on this news?

Not if my life depended on it.

A big debt burden at a time when losses are accelerating does not bode well for the future of SHLD.

Yes, book value is well north of current share price, but for good reason. Even there, I don't have much confidence in the value of assets on its books. Real estate prices are dropping hard and the commercial market is far from reaching a bottom.

To me, this has all the makings of a business that ultimately fails from the perspective of common shareholders. That is why using cash to buy stock should be viewed as an insult.

Anyway, I guess the news should not be a surprise. Nothing ever changes much, including management ineptitude.

Jamie Dlugosch is a contributor to InvestorPlace.com.

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Last updated: November 14, 2009: 05:21 PM

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