This post is part of AOL Money & Finance's Best & Worst in Money 2008 feature.
The digital revolution? The frugalista movement? Social networking? Or As-seen-on-TV products? 2008 has changed the landscape of how we recreate, communicate, shop, and dream. What product would you consider the Best Breakout Product of 2008?
Amazon Kindle
Amazon's (NASDAQ: AMZN) Kindle is not the first attempt to replace the paper book with an electronic reader, but it has succeeded (and how -- even now, over a year since its launch, the wait time for a new unit is a couple of months) where others failed for several reasons. The first is the reading experience. The Kindle's cutting-edge electronic paper technology provides crisp, clean print in any light conditions. The device is thin and light enough to carry anywhere, and can store hundreds of books at your fingertips.
The second reason for its success is the access to a huge library of literature, which can be accessed via a built-in wireless link (no computer needed) through the Sprint cell phone system. Virtually all new books are available in Kindle format, and many, many others (190,000 and counting). Top newspapers such as the New York Times also offer Kindle subscriptions, and schools are beginning to adopt it as the platform for electronic versions of textbooks. In the race to lead the transition to electronic books, Amazon's Kindle has broken free of the pack.
As-Seen-on-TV Products
Every time Vince Offer pitches ShamWow on late-night television, I'm captivated. Not by the product, but by his glib patter. And I must not be alone; the number of products being sold in this manner seem to be growing. Aqua Globes, PedEggs, and Debbie Meyer's Green Bags are just a few examples of products that have enticed couch-potato Americans to get out their credits cards and call now, because, if you call in the next 15 minutes, we'll throw in ...
Sorry. I got carried away. Add these one-of items to the many products sold on QVC and the Home Shopping Network and it's clear that television has crafted itself a lucrative niche between online and corporeal shopping. And, as big business trims its advertising budget, someone has to fill the vaccuum, to keep that free network crap programming coming. Thanks, Vince.
Thirft Store Fashion
The recession has turned a slowly developing trend, the new austerity, into a tidal wave. Shoppers of all income levels, having become comfortable with buying used goods on eBay, have now embraced hunting for bargains in real life. Once-quiet Salvation Army and Goodwill stores are now packed with bargain seekers who have discovered that they can buy perfectly wearable clothes for pennies on the dollar, books for pennies a pound, and household goods for a song. Since every sale means one less discard filling up our landfills, one more dollar available for these organizations to do their good works, and many dollars saved by the consumer, thrift store fashion must certainly be a strong candidate for best breakout of 2008.
What are you doing right now? If you Twitter, you recognize this question as the focal point of the hottest internet craze of 2008. The free Twitter service is an outgrowth of text messaging -- in particular, the habit of many young people to send frequent texts to their friends, updating them on their location, activities, and brief thoughts. Such frequent touches allow users to maintain a large social network in between more substantive conversations.
Twitter coordinates and harmonizes the brief contacts by allowing a member (TomBarlow, for example) to send 128-character or shorter updates to fellow Twitters who have asked to be updated. For example, I just tweeted, "Tom is writing about Twitter for BStox. Relieved that Toby is recovering."
I could send my Tweet via PC or text message from my cell. My friends can receive my tweet via e-mail, text message, or on their PC. This way, we keep up to date with one another, without imposing. At its best, Twitter can strengthen bonds between users.
The program can also be integrated with Facebook and other hot applications, too and, like Facebook, allows users to discover like-minded potential friends. Some alpha bloggers have declared personal blogs dead and moved on to Twitter. The wind of the internet seems to be blowing Twitter's way in 2008.
Share the reasons for your Breakout Product pick in the comments, or let us know about any contenders we overlooked. Also be sure to see the rest of the Best & Worst in Money 2008.











Reader Comments (Page 1 of 1)
12-04-2008 @ 3:58PM
Ashley Grayson said...
I'm not so sure. While the Kindle is an earnest attempt at an e-book device, it suffers from an unsustainable business model. It ties the consumer to the retailer (Kindle editions are only available from Amazon), it ties the book to the platform (you can't read your Kindle copy on your iPhone). How many paper books would Random House sell if they could only be read in the light of a Random House lightbulb? Plus, it is ugly and covered with buttons--books don't have buttons. It also fails the Alton Brown kitchen tool test: it's a unitasker--a device for reading published books but not a wide variety of text. When few people read books, why make a device that is only good for reading books?
12-04-2008 @ 5:05PM
Debra said...
TickleMe Plant - I love my TickleMe Plant!
If the theme is green...then the best breakout product of the year is the TickleMe Plant Greenhouse. I can't think of a better way to teach children to be more sensitive to plants and nature then to grow one and watch it move when tickled.. The leaves instantly close and even the branches move. How cool is that! No batteries required, just water, light and a tickle! You can find them at the botanical garden but I ordered the TickleMe Plant Greenhouses on line at http://www.ticklemeplant.com