AOL Money & Finance

Stock up on Overstock.com (OSTK)

More

When the Bureau of Economic Research declared that the recession had officially begun in December 2007, the entire retail sector shrugged its shoulders and said, "No kidding."

Shares of companies that deal directly with the consumer, except for the deep discount retailers, have known for some time that the economy was struggling. Sales have been declining steadily and, with the deteriorating operating environment, shares of the retail stocks have been absolutely crushed.

The entire retail group is one of the biggest losers in the market this year, with some stocks down 80% to 90%.

That said, those retailers that offer big discounts, including Wal-Mart (NYSE: WMT) and Big Lots (NYSE: BIG), are doing much better on a relative basis.



In fact, before this credit mess really hit the fan, BIG was one of the best-performing stocks for the year. BIG makes money by selling excess inventory from other stores. It negotiates great prices and passes along the discounts to the consumer.

It is a really simple model that is especially effective in challenging economic conditions. Of course, with the market trading for an outcome similar to the Great Depression, even good stories like BIG get lost in the shuffle.

Also lost in the shuffle is a Big Lots kind of story that is playing out on the Internet.

Like the brick-and-mortar retail players, the Internet firms that deal with the consumer have not been spared from the challenges in the economy. Internet retail stocks have been suffering in tandem with the store-based sellers and, in some cases, faring even worse.

That seems to be the case with Big Lots' online sister, Overstock.com (NASDAQ: OSTK). Founded in the middle of the dot-com boom, circa 1997, OSTK is the Internet version of Big Lots.

The company is a closeout retailer of everything from DVD players to books and magazines. The idea for OSTK is that they could do better than a Big Lots by avoiding rents to display and sell its goods.

That makes sense to me, but as you know, nothing is that easy on the Internet.

OSTK has had a troubled life, and profits have been elusive. Unlike Big Lots, OSTK is losing a significant amount of money this year.

That explains why the stock is down, but what about looking forward from here. Is there a good reason to buy OSTK now?

News that sales surged on the so-called "Cyber Monday" might be the trigger for big gains in OSTK. If Big Lots can make a go of it in the brick-and-mortar world, OSTK should be doing the same.

At $10 per share, OSTK is well off its 52-week high of approximately $30.

Navellier's PortfolioGrader Pro, which offers free ratings for nearly 5,000 Wall Street stocks, rates OSTK a B or buy.

I concur!

Jamie Dlugosch is a contributor to NavellierGrowth.com.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA+20.0310,246.97
NASDAQ-2.982,151.08
S&P 500-0.071,093.01

Last updated: November 11, 2009: 04:43 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    BloggingStocks Partners

    More from AOL Money & Finance

    WalletPop Headlines