AOL Money & Finance

Cheap Stocks: How to find a bargain investment

More

This is the first post in a series featuring bargain stocks that are worth a look now. See all 15 Cheap Stocks.

Forgive me for stating the obvious, but there are a lot of cheap stocks out there right now. After all, the major U.S. indices have lately been exploring five-year lows. You can barely give stocks away in this environment; people simply want nothing to do with the market. Supply and demand being what it is, shares of many quality companies are on sale right now -- and in some cases, we're talking fire-sale prices.

If you need a pep talk before diving back into stocks, you might be heartened to learn that no less notable a figure than Warren Buffett recently encouraged more Americans to participate in the market. The billionaire investor argued that equities deliver better long-term returns than cash, and reminded traders to "be fearful when others are greedy, and be greedy when others are fearful."

Of course, it's always important to discriminate when investing your hard-earned dollars. "Cheap" is not synonymous with "good value." If you need a metaphor, pick up a roll of one-ply toilet paper. Yes, it's cheaper than two-ply, but at what cost? In this market, we want to invest in well-known companies with solid fundamentals. These stocks aren't just cheap; they feel reliable.

To whittle down our best-of-the-bargains roster, we decided to focus on securities listed in the benchmark S&P 500 Index. We used each equity's price/earnings (PE) ratio as our guide. Specifically, we narrowed our list to those stocks whose current PE ratio was running at a discount to their average five-year PE ratio. This indicates that you're getting more for your investing dollars now than at almost any other time in the past half-decade. Not bad, if you're into bargain hunting.

In deference to the uncertainty of the times, many of these companies are names you recognize. Firms with a history of navigating previous macroeconomic meltdowns earn our particular respect, as do those who seem to be leaders in struggling sectors (we even unearthed a bank or two, believe it or not). While a fair number of these picks could be considered defensive, there are also a couple of more adventurous options suitable for adrenaline junkies.

We also eyed possible levels of technical support for each prospect, whether it was a long-term moving average or simply a reliable round-number level. From a contrarian perspective, these stocks got bonus points if they didn't sport overly ambitious analyst ratings (in this market, it can be hard for any company to live up to 18 different Strong Buy recommendations).

Finally, it's hard to tell where the market will be six months or a year from now, or even tomorrow. Volatility has become the norm, and we've all learned to expect nothing less than the unexpected. But if you're willing to ride out a few bumps and hang in for the long haul, you might consider doing so with one of our reduced-for-quick-sale picks.

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

Symbol Lookup
IndexesChangePrice
DJIA+73.0010,270.47
NASDAQ+18.862,167.88
S&P 500+6.241,093.48

Last updated: November 15, 2009: 09:28 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    BloggingStocks Partners

    More from AOL Money & Finance

    WalletPop Headlines