No. 10: Rich people don't rely on false prophets


This post is part of a series where personal finance expert Dan Solin looks at money secrets that help the rich stay rich. See more.

There seems to be no end of brokers, advisors, and talking heads on television who give advice to guileless investors. They discuss where the markets are headed, what stocks to buy "now," what stocks to sell, and which fund managers are "hot."

They endlessly analyze economic data and interpret it for those of us too unschooled to understand it. They tell us how it affects the markets, and what steps we can take to profit from this knowledge and from their insights.

Often they provide this information in breathless reports delivered from the floor of the New York Stock Exchange, which serves to heighten the urgency and importance of their message.

For the most part, they are false prophets. The information they impart is irrelevant to a sound investment strategy. In fact, listening to it and relying on it is harmful to your financial well-being.

Here are some examples:


Most of the major brokerage firms had an "outperform" or a "buy" rating on Lehman Brothers until the stock dropped by 80% or more.

Half of the analysts covering Freddie Mac and Fannie Mae had a "buy" rating on these stocks right up to the day the Treasury announced it would bail them out.

There is no evidence that the "target prices" set by analysts on stocks have any predictive value.

The false prophets make a good living peddling information of no value to investors.

Rich people don't rely on them.

You should ignore them as well.

Dan Solin is the author of The Smartest Investment Book You'll Ever Read (Perigee Books, 2006) and The Smartest 401(k) Book You'll Ever Read (Perigee Books, 2008).

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