Club Mediterranee increases profits with its new business model


Come fly with me to Club Mediterranee. With all the bad news filling up the major newspapers, television and the internet its time to take a break, forget your troubles, enjoy yourself and just have fun.

That is what is going on at Club Mediterranee, which just posted a $2.6 million dollar profit from a year earlier. Sales rose 5.7%. Some of the gains were partly due to the sale of assets. Club Mediterranee selling 80% of its gym business.

So with so much of the world losing sales and business what is Club Mediterranee doing to stay ahead of the curve? Go upscale and attract wealthier clients. Is it working? Judging from the result the answer is: Yes. Revenue per available bed, which is a measure of profitability, rose 7.5% from the previous year and the group brought in 61,000 extra clients to its five-star hotels.

So why not turn off your cell phone and your computer and meet me in Cancun?

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Last updated: February 13, 2012: 10:36 AM

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