Krispy Kreme Doughnuts: Still a mess


Now, why on earth would anyone invest in Krispy Kreme Doughnuts (NYSE: KKD)? Sure, if you were bored one day and wanted to do some gambling because you couldn't make it to a casino, then you maybe could use a little bit of your risk capital to fool around with the everyday gyrations of the shares. Other than that, there's no reason to consider this once-hot stock of yesteryear.

As one might expect, Krispy Kreme reported a GAAP loss for the third quarter. The red ink was worth $0.09 per share, which was eight pennies worse than the previous year's quarter. The press release talks about a few factors that affected the dismal showing. Let's see, increased commodity costs led to higher doughnut-mix prices. Shortening was also more expensive. Then there was the increase in gasoline prices. Of course, the release was quick to point out that fuel prices did retreat recently, so I don't think the company will be able to use that excuse next time around. Krispy Kreme has a load of problems that go beyond the macro environment. Simply put, it's a mess of a company that needs to get its turnaround act in order.

Stepping away from the bleak GAAP picture for a moment, I will say that Krispy Kreme did improve its free-cash-flow prospects. Net cash from operations saw an increase, and capital expenditures saw a decrease. That may be a welcome improvement, but in no way does that mean I suddenly see value in this business. Krispy Kreme's brand equity needs a radical jumpstart, and I'm simply inclined to pass on the stock.

Disclosure: I don't own any company mentioned; positions can change at any time.

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Last updated: February 10, 2012: 02:45 PM

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