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Money winners of 2008: Barack Obama, king of fundraising

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This post is part of our feature on Money Winners of 2008. See all 20.

Barack Obama became the king of fund raising in 2008, having received a record amount in donations for his presidential campaign in the neighborhood of $750 million, and finishing with over $100 million in the bank. These contributions factored into a winning, grass-roots campaign strategy.

Actually he used a two-prong approach that enabled him to tap into the existing Democratic fund-raising machine attracting large donors through various traditional means, such as banquets and A-list parties. At the same time he was able to play the role of outsider and underdog to rally his grass-roots support among the young and commonly disenfranchised, handshake by handshake, and through a very adept use of the internet. The internet provided a constant source of connectivity with his followers, and allowed his team to respond to any news item with immediacy.

Now, president-elect Obama will be hoping to continue to amaze as he is tasked with guiding a devastated economy on the brink of collapse back to some semblance of equilibrium.

It will be interesting to watch campaign pledges fall by the way side as the reality of actually having to do something replaces the great orator's just talking about doing something. From my perspective that is actually a good thing, because I am not in favor of starting a lot of new federal programs or greatly expanding existing failed ones.

Our first black president was not supposed to overtake Hillary Clinton for the Democratic Party's nomination, and he was not the likely winner in the general election in the early going, according to most political aficionados. He and his team proved them all wrong, and he has successfully endured the longest campaign in memory. In this regard, all of the candidates deserve a standing ovation for their stamina and perseverance.

While Obama may not be able to escape the historic event of becoming our first black president, it is a fact that all Americans can take pride in, that we were able to minimize race and maximize the stature of the man during a time of great difficulty.

Many of Obama's rivals have been rewarded with appointments to important posts; first was Senator Joe Biden as his vice presidential running mate, then most notably Senator Hillary Clinton as Secretary of State, and most recently New Mexico Governor Bill Richardson as Secretary of Commerce.

There has been little controversy in the business community as most have been very supportive of his economic team. And for the most part that has been true throughout his list of appointments. He even asked Republican appointee and former director of he CIA, Robert Gates, to remain on as Secretary of Defense.

The coming year is likely to be a very difficult one economically for many people in the United States and around the world. I wish Barack Obama good luck and continued success, for everyone's sake. Hopefully some of the shrewdness his team used in winning an election will be transferable to winning the economic battle.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture and planning firm. He writes the columns Chasing Value and Serious Money.

Be sure to check out more Money Winners of 2008.

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Last updated: November 09, 2009: 09:56 PM

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