Bookselling behemoth Borders Group (NYSE: BGP) has signed a deal with HarperStudio to accept the new News Corp. (NYSE: NWS) imprint's books on a nonreturnable basis. In the publishing industry, unsold books can generally be returned to the publisher. In exchange, Borders will get a slightly better deal: 58% to 63% off the cover price, instead of the usual 48%, according (subscription required) to The Wall Street Journal.Is this the future of the book business? No one knows, but the timing certainly couldn't be more strange for Borders. Terrible results and a failed effort to sell the company have sent the stock down to 65 cents per share. The company's balance sheet is a mess and there has been considerable speculation that the company's final destination is bankruptcy. Given those circumstances, it's hard to understand why the company would want to invest in inventory that they're completely on the hook for -- and can't return if they can't sell it.
HarperStudio is a brand new imprint, with former Hyperion boss Robert Miller at the helm. The plan is to shake up the publishing industry with lower advances offset by higher royalties. Cutting down on returns is another goal aimed at reducing costs.
Scoring this deal with Borders looks like quite a coup for HarperStudio, but it remains to be seen how long Borders will last as a relevant piece of the bookselling industry.
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