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Money winners of 2008: Miley Cyrus, pop star phenomenon

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This post is part of our feature on Money Winners of 2008. See all 20.

As far as pop star phenomenons go, Miley Cyrus, aka Destiny Hope Cyrus, certainly is one. At just 16 years of age, the bright personality of this moderately talented female offspring of Billy Ray Cyrus has been effectively parlayed into a several-million-dollar property by none other than media giant Disney (NYSE: DIS). She is being exploited in classic Hollywood style, right down to her "morning after" bed sheet clad, Vanity Fair photo shoot. Smile pretty baby, and say cha ching!

The question is, how much is Miley Cyrus really worth? With earnings of $25 million from June 2007 to June 2008, Cyrus is listed as #35 on the Forbes Celebrity 100. Somehow though, that figure seems just a bit misleading. With concert appearances that have tickets selling out in minutes, a hit television show, multiple albums, movie deals, guest appearances, and a host of other deals pending, it's virtually impossible to place a true monetary value on the girl. It is speculated that the Hannah Montana franchise, which features Miley Cyrus, will net Disney in excess of $1 billion. The Baltimore Sun recently reported that Miley Cyrus is currently out-earning names as big as Sandra Bullock and Jennifer Aniston. Her concerts are reported to be out-drawing Bruce Springsteen. Who's the boss now, baby.

However, the possibility of a Miley Cyrus celebrity crash is what most internet paparazzi seem to find most compelling about the girl. There is a wide trail of foolishness that has been blazed in front of Miley Cyrus. It's the trail that Britney Spears is just coming back from. It's a trial that swallowed up the inheritance of Paris Hilton. It's the trail from which Lindsay Lohan might never escape. It's the same ugly trail that took away Dana Plato far too soon.

Yes, Miley Cyrus could have quite a lucrative future in front of her. That is, if the adults in her life can keep their heads on straight enough to correctly guide the girl. From the looks of it though, those prospects of adult responsibility aren't very promising at all. To me, the future for Destiny Hope Cyrus looks fairly shaky, unless you consider it to be all right for a 16-year-old girl to be out sluttin' it up with mommy in trailer trash style, and agree with her daddy's blessing on the rising young pop star's poor choices of boyfriends.

Be sure to check out more Money Winners of 2008.

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Last updated: November 09, 2009: 04:47 PM

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