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Best Buy (BBY) earnings drop 77% - retailer offers buyouts to almost all employees

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Best Buy, Inc. (NYSE: BBY) has been predicting dire times recently. Strangely, though, the retailer's locations in my area seem to be packed every single time I pay a visit. Yet, the nation's largest consumer electronics retailer, which has a "virtual monopoly" in the market it serves, is seeing the worst sales period in its entire history. What gives?

The retailer this week reported Q3 sales of $11.5 billion, with earnings of $52 million. That's a sharp drop from the year-ago earnings amount of $228 million, causing CEO Brad Anderson to indicate cutbacks were afoot at the retailer soon. Among them: offering voluntary buyouts to nearly all of its 4,000 corporate employees along with the possibility for layoffs if too few of these employees take up the retailer on its offer.

Best Buy dare not cut staff at its stores unless it is 100% needed. Any company who takes away from the direct customer experience -- in any form -- is just asking for trouble. Since Best Buy now has what could be considered a marketplace pretty much open to just itself, the world will be its oyster once the economy recovers. Until then, shoppers may be looking elsewhere for their electronics, looking but not buying or buying a whole lot less. And that will keep Best Buy behind the eight ball for quite a while regardless of its dominant market position.

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Last updated: November 24, 2009: 11:29 PM

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