Gloom and doom in emerging market countries


The international research company, Ipsos Global Public Affairs, conducted a survey to determine the sentiment in emerging market countries including China, India, and Russia. They found it to be deteriorating rapidly. Consumer optimism dropped to 31% in November compared with a year ago. The largest drops were in China and India, with China dropping to 46% from 90% 18 months ago, and India dropping to 65% from a previous 88%.

One big factor for the drop in sentiment has been the sharp drop in crude oil prices from $147 per barrel to under $40 per barrel. It had a strong psychological impact on emerging market economies and brought home the notion that they were not immune from the worldwide economic slowdown.

Ipsos also surveyed 22 Western developed countries and found that nearly 75% of people were cutting back on entertainment, vacations, and luxury items.

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