The boobs who watch Comedy Central and MTV on Time Warner Cable (NYSE: TWC) will not have their viewing pleasure interrupted. Viacom (NYSE: VIA), the parent of the two content networks, has come to a financial deal with TWC to keep the programming on the air. Viacom wanted more money for having its shows on the cable system. It looks like it got that additional cash.
According to The Wall Street Journal, "Viacom had publicly threatened to pull its networks off Time Warner Cable's system on New Year's Eve in a bid to win higher payments from the cable giant in its negotiation over carriage fees."
Both parties can claim that they walked away with something good. Viacom gets more money for its programming. TWC keeps shows that are appealing to its paid subscribers. That means that what TIme Warner customers pay for the service over time will probably go up to offset the higher fees to Viacom, but not more than a dollar or two a month.
It is too bad that the programming was not taken down. People in front of their TVs, sitting in lounge chairs six or seven hours a day, might have been forced to get up and exercise or volunteer to help the poor. Instead they get the intellectual benefit of watching Beyonce and Britney Spears.
Douglas A. McIntyre is an editor at 247wallst.com.
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Reader Comments (Page 1 of 1)
1-02-2009 @ 10:59AM
deal of the day said...
well lets see what will be the results.