After the stock market meltdown of 2008, Wall Street brokerages aren't anyone's favorites in 2009.
But some customers said they're still happy with their online broker.
A December ChangeWave survey of 3,051 consumers found that despite the extremely difficult financial market, two online brokerages still capture high customer satisfaction ratings -- Charles Schwab (NASDAQ: SCHW) and archrival, Scottrade.
Both firms lead their industry in terms of customer satisfaction, with 52% of Schwab's customers saying they're very satisfied with their service.
Scottrade came in a strong second with 49% of its customers surveyed saying they're very satisfied.
In comparison, ING Direct's (NYSE: ING) Sharebuilder, TD Ameritrade (NASDAQ: AMTD), Fidelity.com, E-Trade (NASDAQ: ETFC), Vanguard and T. Rowe Price (NASDAQ: TROW) all scored lower in terms of customer satisfaction.
So, even as consumers continue to lick their wounds, Charles Schwab and Scottrade have managed to increase their industry leading percentages of contented customers. No small feat during the most brutal financial turmoil in memory.
Paul Carton is the Director of Research for the ChangeWave Alliance Research Network. The Network is a group of 20,000 highly qualified business, technology and medical professionals -- as well as early adopter consumers -- who work in leading companies of select industries.
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Reader Comments (Page 1 of 1)
1-06-2009 @ 8:35AM
Jason said...
In most cases, the discount brokers are not giving advice so I can still see people being happy.
www.eeinvesting.com
1-06-2009 @ 6:12PM
Warren said...
It's not the brokerage firms fault that the market went down. Besides, they're only doing what the user tells them to do - buy this, sell that. If people want to be angry at someone, they should look for a mirror.