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Why do BAC and JPM want to be Citigroup?

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If we keep hearing about companies that are "too big to fail" what in the world are we doing allowing Bank of America (NYSE: BAC) and JPMorgan Chase & Co. (NYSE: JPM) to swallow up everything in their financial path so that they can become even bigger, potentially creating the next catastrophe!

During my tenure at BloggingStocks I have made some bonehead calls and some that were more astute. Among my better calls was the story I wrote 20 months ago, Break up Citigroup as soon as possible, and the follow on story a year later when nothing had changed: Citigroup should hire forensic auditors. My colleagues Peter Cohan and Douglas McIntyre made similar points.

Given these stories and the dialog I have had with many of our intelligent and equally frustrated readers, I have had thoughts of starting a non-profit organization to shadow the Securities and Exchange Commission that has been dormant for the last ten years. Instead of hiring Wall Street types to run the SEC we might do better hiring inquisitive university students, and not from the business or law schools, but the accounting, journalism and criminology programs.


When you become the largest financial institution in the world offering everything from home mortgages to arranging tee times for your Premier Banking clients, where do you go from there? The answer is you go to the same place as all your predecessors. You blow up! And NO, it won't be different this time! It's just a question of when, and how many innocent bystanders will be taken down with you when the blow-up occurs -- and it will!

Why do BAC and JPM want to be Citigroup Inc. (NYSE: C)? The answer is because they have visions of grandeur and once again their egos are getting the best of them.

It is madness to allow companies to become so large that they can affect the economies of nations. It is greater madness still, for our government in the midst of a financial crises, to actually make the same mistakes even before they rectify the past mistakes.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I do not own shares of the companies mentioned.

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Last updated: July 04, 2009: 06:01 AM

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