The business press: The horror of writing your own obit

Forbes laid off almost 20 people to save money. It is putting its online newsroom and print writers together. Yesterday, McGraw-Hill (NYSE: MGP), the publisher of BusinessWeek, cut several hundred people. US News, which used to have a strong business and personal finance section, is going from weekly to monthly to save money. There are rumors in the market that SmartMoney, a joint venture between Dow Jones and Hearst, is losing money.

The horrible thing about all of this and the layoffs at business sections of newspapers, is that the reporters who work the business and financial beats are writing their own obituaries. As they chronicle the demise of print media, the slowing of Internet advertising, and deepening recession, they have to go to work every day hoping that they will not find a pink slips on their desks.

What happens to these people?. They will not find jobs in the traditional media, but there is a model in the newspaper industry that may given them some hope. In many cities where dailies are struggling to survive and layoffs are plentiful, out-of-work writers are banding together to start websites to compete with the local press. Setting up these websites is cheap. The reporters already know their subjects as well as anyone else. They only need very modest ad revenue to do relatively well.

Business reporters may go the same route. Look for a lot of new, smaller financial websites to open staffed by laid off writers and watch them give the traditional press a run for its money

Douglas A. McIntyre is an editor at 24/7wallst.com.