Rattner for Car Czar?

Steve Rattner -- a major Democratic party fundraiser who heads the investment firm Quadrangle Group is the leading candidate for a position that does not formally -- and should never in my view -- exist. That is, Rattner for Car Czar. The Car Czar's job -- if Congress creates it -- will fix the U.S. automobile industry by using the threat of throwing the companies into bankruptcy to force economic "haircuts" on labor unions, dealers, bondholders and others.

I worked with Rattner in the Kerry presidential campaign and hold him in high regard. He worked to raise money for Hillary Clinton and when she did not win the nomination Rattner raised $100,000 for Barack Obama. And Rattner does not just serve Democrats -- reportedly he is managing independent New York Mayor Michael Bloomberg's $13 billion fortune. I find that feat to be a remarkable testimony to Rattner's investment acumen.

Nevertheless, I think it would be better to find a different way to use Rattner's talents. If the Car Czar position does get created, it should go to an individual with demonstrated experience turning around large organizations in deep trouble. The person who comes to mind is Louis Gerstner who fixed International Business Machines Corp. (NYSE: IBM). Gerstner is not a car guy but he knows how to fix a big organization and could bring in automotive expertise as needed.

Rattner would be an asset to Obama's administration, but if there must be a Car Czar -- find a better fit.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has no financial interest in IBM securities.