Can Pooh pull publishing out of the crapper?


The first authorized sequel to A.A. Milne's beloved Winnie the Pooh series will make its debut this year. David Benedictus's "Return to the Hundred Acre Wood" will be in stores on October 5. Dutton Children's Books is the publisher, and executive Don Weisberg says the book will be a "huge seller for a long, long time."

To its credit, Milne's estate has carefully guarded the character -- they could have easily cashed in for millions years ago by authorizing sequel after sequel. That Mr. Benedictus was finally the one who convinced them would seem to suggest that the book will be quite good.

According to The Wall Street Journal (subscription required), "The troubled book industry, in need of titles that will pull readers into the stores, will get a much-needed jolt" from the title.

I somehow doubt that Winnie will be a big enough hit to provide much relief to booksellers. But he's a hard guy not to root for.

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Last updated: February 12, 2012: 08:45 PM

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