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Detroit's 'green' plans may be dead on arrival

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A great deal of the new technology that U.S. car companies are showing at the big auto show in Detroit is based on the U.S. car industry's plans to "go green." Some of those programs are based on electric cars. Others are based on ethanol hybrids.

According to Reuters, "the stars of the show were a slew of new or improved fuel-efficient and eco-friendly 'green' cars like the Toyota Prius and Chevrolet Volt."

Some analysts think The Big Three are too late to the table with "green" cars and that Japan has too big a lead. That may not be the problem at all.

Often cars powered with alternative fuels are more expensive than gas-driven cars. All that modern technology costs something. Consumers are looking at gas in the $1.70 range and oil prices moving toward $30 a barrel. Car buyers are often short-sighted. Why buy a hybrid when a gas car is inexpensive to operate? Oil prices may not go back up for two or three years. Maybe.

"Green" may not sell because the price of filling up an "old style" car has become remarkably cheap again.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 14, 2009: 10:54 AM

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