Closing Bell: Dow down over 100 points; MSFT, EBAY, STX, C down, AAPL, LUV up

Today was just another one of those days that shows you why it is hard to have any solid conviction right now. The jobs numbers matched the highest report of new unemployment benefits of last month, and that is a high back to 1982. Housing starts are also non-existent. Throw in a technology earnings disaster and a financial firm hatred on all but a few companies, and you are back to the urge to go drink rot-gutt booze with the homeless. Here are today's unofficial closing bell levels:
DJIA: 8,120.81 (-1.30%)
S&P500: 827.38 (-1.53%)
NASDAQ: 1,465.49 (-2.76%)
Top Analyst Upgrades
Top Analyst Downgrades

Apple Inc. (NASDAQ: AAPL) was one of the few tech gainers after the company significantly beat earnings. It even had its first $10 billion revenue quarter. The guidance was soft, but Wall Street is still taking the history of being overly conservative as the norm. Shares were up 7% at $88.96 right before the close.

Microsoft Corp. (NASDAQ: MSFT) was one of today's big disappointments. The company released earnings early, and the conference call comments outlined it all. Shares were down 11% to $17.13 right before the close. Count that as a new 52-week low. And a multi-year low.

Southwest Airlines, Inc. (NYSE: LUV) managed to post solid earnings yet again with earnings at $0.08 EPS against estimates of $0.05. What is interesting is that it has lowered its fuel hedging ahead as it sees a prolonged bear market in oil prices. Shares rose almost 18% to $9.84 right before the close.

Citigroup Inc. (NYSE: C) was a head scratcher for most as the company managed to name Dick Parsons as non-executive chairman of the board. Many feel this is a "zero-change" policy from the company. Shares were down another 14% at $3.14 right before the close.

Seagate Technology (NYSE: STX) fell after posting losses and guidance for more weakness ahead. No recovery in sight is its message. Shares were down a sharp 25% at $3.19 before the close, and that is a new multi-year low.

eBay Inc. (NASDAQ: EBAY) fell sharply and the losses held after the online auction giant posted a drop of 31% in earnings and its first time that it has seen a revenue decline. Shares were down a sharp 13% at $11.56 right before the close.