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Parsons adds nothing to Citigroup

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There is a theme developing on Wall Street that allows the rats to escape the sinking ships while placing caretakers in charge who are willing to mutter along with the engines out and the rudders damaged. This is the case as we find that Citigroup Inc. (NYSE: C) has installed Richard Parsons as Chairman.

Several things come to mind here. First, Citigroup has clearly been rudderless for some time and it is ironic that Parsons, who filled the same role at BloggingStocks.com's mother-ship, Time Warner (NYSE: TWX), would be tapped to do the same thing again. TWX stock has also been unimpressive the last five years and before that it only went down following the ill-timed merger with AOL.

Another issue with Parsons is that he is not known for radical or rapid decision making, and Citi is in need of change, and has been for a long time. Parsons has been on the board and could have acted long ago. Is this the guy that will lead a company and shareholders desperate for action to the promised land? It is a highly unlikely probability. Is he the guy that can mingle with the Washington and Wall Street elite to find the resources to keep the ship afloat? Perhaps.


In my mind only one thing should be considered. How fast can you get this ship to a safe port where you can dismantle it and sell the salvaged parts or integrate them with more focused enterprises. Parsons as caretaker works; Parsons as creative entrepreneur and man of action does not. He needs to find that person fast: a person from the outside that is not wedded to the past or to any particular part of the company. If he does not act, then Citi will continue to have to react to ever worsening conditions until they simply move their logo to the headquarters of the US Treasury, where they have spent plenty of time lately.

This is something that I have been ranting about for years, most recently in Mergers not heaven sent: Citi, GM, Chrysler, Sirius, AOL, Yahoo!, Microsoft, but others have sounded the same alarm. Is anyone listening at Citigroup? I think not!

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money.

DISCLOSURE: I own shares of TWX and not C.

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Last updated: November 27, 2009: 09:12 PM

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