Sony (SNE) finally ends it run of profits


Sony (NYSE:SNE) put in new management three years ago to reverse the decline of its businesses, especially its flagging video game operation. It brought in the first non-Japanese CEO, Howard Stringer.

With the PS3 launch there was some hope that Sony had found its way back to being the premier consumer electronics company in the world. The product sold poorly, some believe because it was priced too high. Sony's TV business also started to fall apart as the prices for video screens began a sharp drop.

Now, Sony will post the largest loss in its history and lay off a number of employees.According to Reuters, "Japan's Sony, maker of Bravia flat TVs, Cyber-shot digital cameras and PlayStation game machines, said it would post a bigger-than-expected $2.9 billion operating loss this business year due to sliding demand, a stronger yen and as it restructures its ailing electronics operations."

It may not be as simple as that. Sony has made the same decision that GE (NYSE:GE) has, which is to stay in a number of unrelated businesses. Sony runs a movie studio along with a camera business and a financial arm along with a TV operation. Its game consoles have little in common with any of these operations.

Investors are doing GE stock to multi-year lows. Its CEO, Jeff Immelt, may suffer from the same problem that Stringer does. He has wanted to hang on to too many businesses for too long. Getting senior management's time to focus on any one of them for an extending period is impossible.

Investor pressure could not get Sony and GE to sell units. The bite of the recession will.

Douglas A. McIntyre is an editor at 247wallst.com.

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