Can anything save Playboy? Don't bet your booty on it.

The rumor mill announced yesterday that Playboy Enterprises (NYSE: PLA) is going to suck it up, pull out, and move its entire operation to its home port of Chicago. According to a blurb in The New York Post, "Playboy is combining its Web site and magazine staff into one editorial organization." Evidently, the company is feeling the squeeze from 1.5 million free internet porn sites, give or take several million.

In the matter of nudity as entertainment, has the adage "sex sells" been supplanted by the new phase of "sex is free for the taking?" In the world of high gloss paper media, such would seem to be the case. So, what is a gnarly old, skin peddling millionaire to do? Whatever shall become of our most familiar white bunny head?

Hugh Hefner is still smiling, and it seems obvious that he still has some faith in his production staff. However, getting a continuing rise out of the public, and getting them to continue opening their wallets, is quite another matter. The company is doing fairly well in it's non-media operations, but in the world of cheesecake, it looks pretty much all down hill.

I'm guessing that in the halls of Playboy there have been some extremely hot and sweaty brain storming sessions going on. There is one thing in this situation that I'm almost absolutely certain of: If the gang at Playboy Enterprises can't continue to do something to stimulate some growth, we're sure to see some serious bunny fur fly.