Google's Q4: Should you buy now?

Google, Inc. (NASDAQ: GOOG) reported Q4 numbers on Thursday after the market closed up for the day. Revenues increased 18% to $5.7 billion and GAAP income fell by a lot, coming in at $1.21 per diluted share versus $3.79 per diluted share in the year-ago period. However, after adjusting for various charges, the bottom line comes out to $5.10 per diluted share. Referring to the Before the Call piece, I see that this performance was good for growth of 15% and was good for a beat of analyst views by $0.15.

Not bad. Google may not be growing like it used to do in the old days, but I thought its Q4 came out pretty good, all things considered. Operational cash flow for the year increased by 36% (gotta love that). Free cash flow for the year was nearly $5.5 billion. As can be seen, Google held up well during the difficult climate, as its online ad model apparently was healthy. However, I have to point out something that I'm not a huge fan of: management is exchanging worthless employee options for fresh ones. Uh, what's the point of stock options in the first place? Aren't they supposed to be financial incentives for employees? What can you do, I suppose, but this is why I sometimes wish that options as compensation would just go away.

So, Google is holding up, and it beat estimates. Even though the stock has perked up as of late, I'm not inclined to buy it at these levels. I certainly wouldn't buy it on today's modest rally of 5.5% (that was the stock's performance as of this writing). Google is the giant in search, and it offers tough competition to Microsoft Corporation (NASDAQ: MSFT) and Yahoo!, Inc. (NASDAQ: YHOO). But I think the next several quarters could be tough for the tech entity, and I'd rather get more data before deciding what to do with Google as a potential investment idea. I just don't feel in a rush to do anything about the stock currently.

Disclosure: I don't own any company mentioned; positions can change without notice.