On Wedneday I wrote about France's idiotic bailout of the auto industry. But wait! There's more!
Now the French President Nicolas Sarkozy has announced what amounts to a bailout of the country's newspaper industry as well. Here's how it works: The French government is going to help buy every 18-year old a newspaper subscription as a birthday gift. The newspapers will be given away by the publishers while the state "pays for the deliveries." According to the Associated Press, "Sarkozy also announced a ninefold rise in the state's support for newspaper deliveries and a doubling of its annual print advertising outlay amid a swelling industry crisis."
The problem with this whole measure is that vast majority of teens don't want to read a newspaper. They get their news for free on this newfangled device called the internet. Having publishers and the government shell out cash to send them newspapers is a complete waste of time and it diverts resources from what the traditional media really needs to do: adapt to a changing market.
I understand that Sarkozy wants to help the industry buy time. Fine: Why not just cut them a check to invest in moderinzation? Why bog it down with a gimmick like giving newspaper subscriptions to people who don't really want them?
Five winners of a weak dollar
For a quick-read on the U.S. economy, check the price of gasoline
Closing Bell: What Friday 13th curse? (ANF, BA, GENZ, DIS, PALM, PLA)
Reader Comments (Page 1 of 1)
1-25-2009 @ 1:33PM
Tom B said...
Makes you wish that the U.S. was faced with declining beer sales.