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Conde Nast is ditching Domino, the "style magazine that focuses on life at home." The magazine was launched in April of 2005, and CEO Charles H. Townsend said that the decision to abandon the projects was driven "entirely" by the economy.The magazine's editor told The New York Times that "We tried to create a marriage between the beautiful image magazines and the useful service magazines. Editorially, we did what we set out to do, and in this economy, sadly, that's not enough."
The magazine was burning cash as its ad revenue declined with the housing industry.
It's sad to watch this magazine fail because the reviews on it have been quite good. Advertising Age and Media Industry Newsletter called it the magazine launch of the year in 2006. But with people less enthusiastic about their homes than they were a couple years ago, it seems unlikely that any amount of editorial brilliance could have saved this young, unestablished magazine.
Domino joins InStyle Home, Cottage Living, Blueprint, Country Home, O at Home and Home as the latest in a string of decor magazines to fall victim to the recession.
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