Five winning Super Bowl trades


It's Super Bowl time.

This day of the year has almost reached holiday status where families and friends gather in front of big-screen TV to spend six hours watching a typically boring football game and stuffing themselves with nachos, wings and beer.

With all of the hoopla surrounding the event, this is a good time for investors to go for some Super Bowl profits.

Why? Looks like it's not just a pseudo-holiday -- it's a tradition:

  • It boasts a worldwide audience of 1 billion people.
  • The 10 most-watched television programs in history are all Super Bowls.
  • In the United States, 40% of the households will watch the game.
  • The cost of a 30-second advertising spot on Super Bowl coverage is $3 million.
  • 1.5 million TV sets will be sold during the week leading up to Super Bowl.
  • Super Bowl is the No. 1 at-home party event of the year, ahead of New Year's Eve.
  • Super Bowl Sunday is the second-largest day of food consumption, second only to Thanksgiving.

Source: Tampa Bay Super Bowl Host Committee.

Now here are some great Super Bowl trades (click on the Super Bowl title for more details):

Super Bowl Trade I: Buy U.S. Steel (NYSE: X) -- Pittsburgh company forged by fire in 2008, looks for better 2009.

Super Bowl Trade II: Short MGM Mirage (NYSE: MGM) -- Plenty of rooms to fill, but no takers.

Super Bowl Trade III: Buy Grupo Televisa SA (NYSE: TV) -- Capturing the passion of the world's most-popular sport: futbol.

Super Bowl Trade IV: Buy Denny's Corp. (NASDAQ: DENN) -- The shares are priced like Grand Slam Breakfast.

Super Bowl Trade V: Short Expedia (NASDAQ: EXPE) -- People taking to the road, not the skies.

Nick Atkeson and Andrew Houghton are contributors to OptionsZone.com.

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Last updated: February 09, 2012: 10:31 PM

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