Comfort Zone Investing: Should you even be buying stocks?


Ted Allrich is the founder of The Online Investor and author of the book: Comfort Zone Investing: Build Wealth and Sleep Well at Night. In this weekly column, he'll offer advice to investors who are just getting started.

Two emotions run the stock market: fear and greed. We've seen greed hit its apex in the late 90's when some stocks with profits were selling at more than 100 times their earnings per share. Others had no earnings at all but lots of "eyeballs" (a new metric for dot com stocks). Unfortunately those eyeballs never got monetized, and many of those wonder stocks are names long forgotten. In hindsight, it's easy to ask: why would anybody buy those stocks?

Yet people did. Lots of people. You couldn't keep people out of the stock market, and certainly not the Internet stocks, the hottest of all. Greed had taken over the market, with everyone believing they could make a fortune from stocks. The madness of crowds was never more apparent. In hindsight. Of course, we're all brilliant in hindsight.

So now that Price to Earnings ratios are in the single digits for many great companies and many of those selling at or below book value, very few people are buying. Many stocks now are bargains. They're on the clearance table with final markdowns taken. Prices reflect the strong possibility that many will go out of business. As they should. Investors have seen the impossible happen: Government Sponsored Enterprises like Fannie Mae and Freddie Mac allowed to go bankrupt. Lehman Brothers, one of the oldest of the large investment banks, disappear seemingly overnight. The largest thrift in the country? WaMu. Glurgh. Drowned in a tsunami of stupid, bad loans. That's why investors aren't buying. Simple.

But buying stocks isn't about one or two years (even three or four) of bad returns. Remember the average return for large stocks over a long period of time (including dividends) is about 10%. That average comes from many years of good and many years of flat or down years. It's an average so many numbers make it up. It's hard to find other investments that average 10%. Of course, you have to hold on to good stocks for years to get that average. And if you started investing two or three years ago, you're wondering about that average right now because you haven't seen 10% up. All you've seen is down.

If you go back to the basic principles of investing, they remind that a well positioned investor has real assets, usually in the form of real estate, for protection against inflation, cash for emergency purposes and living for at least six months without a job, fixed income, both short and long term, weighted for the investor's perspective on interest rates as well as need, and stocks, with stocks consistently providing the best return over a long period of time. That's been proven again and again to be a good allocation of assets.

I can hear the cries now: but that was history. This time it's different. This time we're in a real crisis, one never before seen (not true, the Great Depression was much worse with 25% unemployment...and that lasted from 1929 to 1932 at its depths). Maybe we'll get to 25% unemployment. I certainly hope not, but with California already at 9.3%, there's a chance of it.

Counter-argument: there is a new stimulus program about to be unleashed. If it does the job, more money will be available to borrow at low rates so housing and autos should rebound. New jobs will be created by the government, though they won't be permanent for the most part. They will give more income to workers to spend which will create demand which in turn creates jobs. Whether people will simply save all their new income is up for debate. If they do, it will be a real first for Americans. This new stimulus program should make a difference for economy.

Another, almost more important factor, is that companies are already cutting back, expecting the worst, anticipating a terrible 2009. So they're laying people off, cutting back on Research and Development, and trimming expenses wherever possible. And they're hording cash, just like most of us expecting the worst. Companies don't feel any more sanguine about the future than consumers.

But remember, people still buy groceries and drugs, watch television, and go out to eat, to the movies. The world isn't ending. It's only adjusting to a new reality. Consumers are quickly adjusting their spending habits, at least the ones with jobs. The ones without jobs are downsizing everything, trying to figure out how to survive through this recession, but they still need to buy groceries and pay rent or a mortgage. Companies are doing the exact same thing, expecting the worst, hoping for the best.

The adjustment may not be complete yet. More jobs will certainly be lost. More losses will occur at banks as credit card payments stop and/or mortgage payments. But banks have taken large loan loss reserves against these, again expecting the worst. Will they be enough? Only time will tell. Other industries are doing the same adjustments, laying off workers, trimming whatever they can that's an expense. Those that have done the best job of it will survive, then thrive when the economy rebounds.

It will rebound. There's no question of if, it's a matter of when. If you don't believe that, then you shouldn't buy stocks. In fact, buy gold and hope for the end of the world as we know it. There are a few of those out there already. But the vast majority of investors are simply shell shocked from the reality the market has imparted over the last year, quivering in fear, paralyzed by losses. That's human. If you aren't like that, you didn't have any money in the market.

But there comes a time, maybe not now, but at some point soon, where stocks will make sense again. The companies that cut costs, position themselves for the worst case, and never stop striving to make better products or give better service will emerge stronger. When that time comes, when investors see some facts, not hope, that signal the economy is turning toward the better, stocks will once again go higher. Their returns will be much larger, in percentage terms, since many are starting from some such low prices. The investors who share that vision of the future should own stocks with the caveat that many months or even a year or two may be left before those facts emerge. But they will. And when they do, investors who have stocks will be very well rewarded.

Ted Allrich is the founder of Allrich Investment Management LLC.

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Last updated: February 13, 2012: 10:04 AM

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