Since consumers are saving, scrap the tax cut


Something like $275 billion of the proposed $900 billion stimulus plan is reserved for tax cuts. But the tax cuts will just add to the $1.2 trillion dollar deficit with little effect on consumer spending. The reason? Consumers generally save most of the money they get from tax cuts. But the latest savings rate statistics suggest that consumers are now saving on steroids. So I say, scrap the tax cuts.

Things have really changed in the last few years when it comes to savings. In 2007, consumers were spending more than they were making -- just as they did in 1929. To be specific, the savings rate was negative at -0.7% in 2007. Those were the days that consumers could get by on their stagnant incomes by borrowing to buy those flat screen TVs and snowmobiles.

But then the credit markets dried up and the stock market crashed so consumers found out that the only way to get by was on the money they had coming in the door. The result? The December savings rate hit 3.6% -- the highest since May 2008 when savings were boosted by tax-rebate checks. And if you adjust for one-time events -- such as those tax rebates, 2004's $75 billion Microsoft Corp. (NASDAQ: MSFT) special dividend, and the 9/11 terror attacks -- that 3.6% is the highest savings rate since 1999.

Such savings are good for consumers but bad for the economy. If the savings rate was zero, consumers would be spending $400 billion, accounting for 3% of GDP. In fact, consumer spending fell 1% in December 2008 -- capping the worst year for consumer spending in the last 47. So if the goal is to satisfy legislators who want tax cuts, let's have the tax cuts.

But if the goal is to stimulate economic growth, the $275 billion in tax cuts will just boost the savings rate even higher and won't add a whit to GDP growth. Let's scrap the tax cuts and use the money for my colleague's plan to fix the financial mess.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has no financial interest in Microsoft securities.

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