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Buffett bites the HOG

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H-D Bar and ShieldBerkshire Hathaway (NYSE: BRK.A) CEO Warren Buffett has swooped in to buy $300 million of Harley Davidson (NYSE: HOG) distressed debt. And Harley will pay through the nose for Buffett's generosity. That's because Berkshire will get 15% interest on the senior unsecured notes. I guess Buffett likes wallowing in the mud.

Harley is suffering from the downturn and Buffett sees himself getting a great deal on the debt of a company that will ultimately survive. As I posted, Harley's fourth-quarter profit fell 58% due to weaker demand for its motorcycles. The net income of $77.8 million, or 34 cents a share, was the lowest quarterly profit in nine years. Harley will cut 1,100 jobs and close three plants to save $60 million a year. 70% of the firings will take place in 2009 and the rest in 2010.

But Harley stock is up on the news. Frankly that 15% interest rate tells me just how risky Harley is. And I am sure it needs the cash badly if it's willing to pay such a high interest rate. It must be great to be Buffett.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has no financial interest in the securities mentioned.

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Last updated: November 27, 2009: 07:31 PM

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