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Liz Claiborne cuts 725 jobs: Turnaround on the horizon?

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The parade of layoffs continues with Liz Claiborne (NYSE: LIZ) announcing that it will cut 725 workers -- 8% of its US workforce.

CEO William L. McComb noted in a press release that "The challenging retail and economic environment requires us to remain more focused than ever on cost rationalization and act decisively to manage the relationship between our revenue and our SG&A."

The company's performance has been absolutely brutal of late, and the stock price has followed. But the company will be debuting its new collection designed by Isaac Mizrahi this month, and the buzz appears to be quite good.

Liz Claiborne sold has sold off a lot of brands over the past two years -- a wise move given that the value of those assets has likely plunged in the interim. Turning around the company will be impossible without an economic recovery but by cutting costs, ditching lesser brands, and hiring a star to revitalize a legendary brand that has lacked life for years, Liz Claiborne could be poised for a comeback.

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Last updated: November 27, 2009: 09:33 AM

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