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Would Michael Phelps's compromising picture mean less sponsorships?

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Maybe you have heard, maybe you haven't. Olympic hero and NBC posterboy Michael Phelps got caught in flagrante delicto with a marijuana pipe at a party after the Olympic Games had completed. So, of course his sponsors are jumping ship left and right to distance themselves from this scofflaw, right? Wrong ... and somewhere, Cheech and Chong are smiling.

It appears that the sponsors are going to stand by their man, from Speedo to Parenting magazine. In fact, Visa (NYSE: V) came out Tuesday and stated that it supports Phelps despite his little misstep. According to Visa, the company has "spoken with Michael and he has expressed regret for the situation, has committed to being accountable and improving his judgment in the future ... We intend to support him as he looks to move forward."

Phelps apologized for his behavior and poor judgment after a picture of him imbibing in the forbidden herb appeared in a British tabloid. Yesterday, a trio of Phelps' sponsors stated that they stand behind him, although they don't condone his behavior. Kellogg (NYSE: K) has not commented on its sponsorship of the natatorial wunderkind. Of course, maybe they could put his picture on a box of Weedies?

This isn't the first time a spokesperson has screwed up, and it won't be the last. I have less of a problem with sponsors continuing to have Michael Phelps pitch their product than I do with the NFL putting Ray Lewis's picture and likeness all over the place -- I guess he was smart enough to not have a picture taken.

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Last updated: November 22, 2009: 05:23 PM

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