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Best Buy, Inc. (NYSE: BBY) is really ramping up its efforts to encourage consumer electronics recycling. Beginning on February 15th, the largest consumer electronics retailer in the U.S. will make all types of recycling options available at every one of its 1,000+ stores in the U.S. While customers are there to recycle old electronics, Best Buy will naturally want many of them to, you know, shop for more updated electronics.This is perfect timing for those not wanting to fool with Digital TV converter boxes once many television stations go all-digital on February 17th. Best Buy will charge $10 to recycle any item with a physical screen, but that's a small price to pay to get rid of that 300-pound tube television that will possibly break your back just transporting it to Best Buy anyway. In return, each customer that recycles a television will receive a $10 gift card.
Best Buy will allow each consumer to recycle up to two products per day, regardless of what products they are. With more customers wondering about how their old and used electronics will be used (hopefully, not tossed into landfills), Best Buy's move here is well-timed. Also of note is that this new program won't be limited to certain stores or formats -- or item type. If it's electronic and can be recycled, it's a good bet that Best Buy will take it. And the more customers it recruits to recycle, the more foot traffic it will have and the more incremental sales it will achieve.
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