Google to Time Warner: Please buy your AOL stake back


Time Warner, Inc. (NYSE: TWX) is hearing a margin call of sorts from Google, Inc. (NASDAQ: GOOG). Google, which bought a 5% stake in AOL years ago for a cool billion, would like AOL's parent company to buy back this stake. Currently, Google's estimated stake is valued at under $300 million. In other words, Google will be the loser in this deal.

The $1 billion investment in 2005 gave Google the right to ask AOL to either go public or buy back Google's stake, which is the option the search giant now wants to exercise. This is perfectly normal behavior by Google and doesn't represent a loss of faith in AOL, in this writer's opinion. Google is simply exercising its right based on the 5% stake taken out. Shoring up money in this environment is probably a grand idea, even though Google does have billions and billions on hand. Google has already written down $726 million of its investment in AOL as of January.

Google says that the timing remains right for this move, even as it continues to consider AOL a very valued partner in reach and advertising. Could Google be using this move as a ploy for a more favorable advertising partnership agreement with the Time Warner unit? Since its deal with Yahoo, Inc. (NASDAQ: YHOO) was plagued by antitrust issues and was shelved, this certainly seems possible. Google's money spread by AOL over the last three years did keep AOL's search business out of the hands of rivals. So in retrospect, it is a fair bet that Google made okay, even though technically it lost hundreds of millions on its AOL stake.

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