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Bankrupt retailer Linens N' Things to relaunch under new ownership

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Linens N' Things was one of the first retail-sector casualties of the recession, with the home-goods chain filing for bankruptcy protection last May. However, fans of the retailer now have cause to celebrate -- Hilco Consumer Capital and Gordon Brothers Brands LLC announced today that they will relaunch Linens N' Things early this year, after a joint venture between the two firms acquired the chain's intellectual property rights.


Under the deal, the joint venture now has rights to the Linens N' Things brand name, as well as the company's bridal
and gift registry businesses, Internet domains, and several store-exclusive brands. "We are enthusiastic about the broad demographic appeal of Linens 'N Things and its highly trafficked website, www.lnt.com," said Stephen Miller of Gordon Brothers Group.

Hilco and Gordon plan to build on LNT's existing customer base by expanding into direct-to-retail licensing, wholesale licensing, e-commerce, and retail shop-in-shop. "We believe the licensing program will bring global growth to this premiere home market brand," noted Miller.

LNT isn't the first retailer the two firms have rescued from obscurity. Hilco and Gordon previously teamed up to buy the rights for Sharper Image and Bombay Co. -- and, if the retail sector continues to struggle, I imagine the joint venture's shopping list will only continue to grow.

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

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Last updated: November 23, 2009: 09:41 PM

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