Dell, Inc. (NASDAQ: DELL) is taking a page from the auto industry, as the computer maker has introduced 0% financing for its small business customers. The world's second-largest computer maker already has the promotion available for large business customers, but now anyone purchasing at least $25,000 worth of equipment can finance their Dell purchase with no finance charges.One of the semi-bright lights of the recession and economic turmoil currently in progress is that retailers and manufacturers both are being forced to finally become innovative in their marketing. In the PC industry, which is littered with commodity companies anyway, the innovation may not sit with the products themselves, but the surrounding services instead. This appears to be what Dell is after.
Dell's new 0% strategy here is to allow small business customers to make quarterly payments on new Dell equipment that they can then purchase at the end of three years for $1. The company will also offer a "no payments for 90 days" option for small business purchases that qualify. Although Dell's sales quagmire continues to exist, the company will have to continue to offer innovative and more aggressive programs like this to stay neck-and-neck with competitor Hewlett-Packard Corp. (NYSE: HPQ) and a recently resurgent Taiwanese competitor Acer.
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