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How big is your pay cut?

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President Obama has encouraged companies to cut pay -- particularly at the executive level. Some companies -- many of which are in Silicon Valley -- are complying. And others, like Boeing (NYSE: BA), are holding off on the pay cuts and going for the layoffs instead. This is a tricky problem and there's no doubt that CEOs are probably in a better position to make the call then Washington.

It's hard to hire engineers. So rather than fire them, many Silicon Valley companies are giving pay cuts to their executives and their employees alike. For example,

  • Hewlett Packard (NASDAQ: HPQ) will cut its CEO's base salary by 20%, executives' pay by 10% to 15%, and most employees' salaries by 5%
  • Applied Materials Inc., (NASDAQ: AMAT) the will cut executive pay 10% adding to an earlier 10% reduction
  • Intel (NASDAQ: INTC) zeroed out its budget for merit pay or promotions, its CEO received e-mails from employees saying they would rather take pay cuts than lose a job or see co-workers terminated

But Boeing has a different philosophy. Its CEO, Jim McNerney will pay bonuses, grant raises and award top-performing employees, rather than skipping the benefits to help reduce the number of layoffs needed. He recently announced 10,000 layoffs in parts of the company that don't involve direct contact with its customers -- such as shared services and other infrastructure functions.

I think McNerney's approach makes sense and Boeing is lucky that it can afford to do this. I have little doubt that Silicon Valley companies would do the same if they had the cash to afford it. All these companies need to keep and motivate their most talented people. And they are doing their best to keep them happy in difficult circumstances.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has no financial interest in the securities mentioned.

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Last updated: November 27, 2009: 03:34 PM

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