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Southwest Airlines Co. (NYSE: LUV) is spreading its wings to Boston's Logan International Airport beginning this fall, pleasing Red Sox fans (and New Kids on the Block stalkers). Previously, the closest LUV got to Beantown was Manchester, New Hampshire (about an hour's drive). This latest announcement adds to the discount carrier's list of new destinations, which include Minneapolis (service beginning next month) and New York's LaGuardia (at which LUV will be taking over gates left vacant by bankrupt ATA Airlines).
In a prepared statement on Thursday, Southwest CEO Gary Kelly noted that LUV's Boston service will start small, with two gates, and will "begin with a conservative number of flights that will complement its 64 airport network."
The shares have soared higher today despite a jerky broader marker; in midday trading, LUV has gained more than 4% but is still near its 52-week low of $6.49.
Beth Gaston Moon works for WeSeed.com. The above comments are not intended as trading or investment advice.
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