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Yahoo! sees five straight months of internet search gains

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Yahoo, Inc. (NASDAQ: YHOO) has crept up in the last five months insofar as internet search market share gains. Although the gains have been small from a percentage perspective, the fact that competitor Google, Inc. (NASDAQ: GOOG) has lost a half of a percentage point recently at least is giving Yahoo! some hope. Google still stands way above the competition when it comes to internet search market share at 63% compared to Yahoo!'s 21%.


But, Yahoo! upped its market share percent 0.5% from January. So, Yahoo! gained and Google lost, albeit by the same small number. Is this indicative of a search turnaround for Yahoo!? Of course not, but any good news -- no matter how small -- is welcome at the Sunnyvale, Ca. company these days. Even with a new CEO, 2009 is very cloudy for Yahoo! unless CEO Bartz can strike some deals and perform other wizardry in short order.

With perennial third-place internet search player Microsoft Corp. (NASDAQ: MSFT) also making a small gain of 0.2% in internet search market share, the failure of Yahoo! and Microsoft to merge in 2008 still hangs over the head of both companies and will even into 2010. For now, there is no real large competitor to Google. Small percentage gains aren't going to change that, and Yahoo! -- at least in internet search -- will be a very distant second, probably forever.

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Last updated: November 25, 2009: 08:26 PM

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