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Silence is not golden when it creates doubt

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Something that has bothered me for a while is the deafening silence coming from management in defense of their companies. When their stock values are being pummeled on a daily basis, the fact that they have so little to say for themselves creates further doubt and hurts them more.

I'm not advocating talking heads with smiling faces proclaiming that everything is fine and trying to build confidence with optimistic speeches. I am advocating that they tell us what is working and what is not working, and what their short-term strategy is to ride out the storm or turn things around. When there are things they are concerned about, they should share those too.

When I write I try to be as open and forthright as possible. When I blunder I do not hide it, because my personal integrity is more important, even if it means that I appear foolish at times. The same is true for all of us, and when our business leaders and government officials do not promote disclosure and transparency, then they lose credibility, create fear and doubt, and postpone a return to stable markets.

I have written before and shouted to all who would listen that the most expensive thing you can lose is trust. You would think this would be fairly obvious to people in positions of responsibility, but somehow it does not seem to be.

People are outraged by the false promises, lies, cheating, and lack of accountability they are witnessing, and they are worried that it might get worse. As a matter of fact, when the market's dropping investors are sending a clear message that they think things are going to get worse.

When I see the stocks of General Electric (NYSE: GE) hit a fourteen-year low or Wells Fargo (NYSE: WFC) get sliced in half in ten days, I wonder why nothing is said? It leaves the impression that things are bad!

Both of these stocks are in my picks for the year, and besides making me look bad and costing me money, they are doing nothing to change market sentiment. In the absence of any company information, it is left for talking heads to speculate about how bad things really are.

If a company does not refute the negativity in the market place with supporting evidence to the contrary, then one is left to believe that the hearsay and rumors about financial difficulties might be true. Perhaps they do not even know how bad things are or when they might improve, and they have no strategy except to keep cutting costs and to accumulate data for the next quarterly report. By then the stocks will be lower still.

They should speak up. They should defend themselves, if they can, or fear will continue to rule the day.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture and planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I own shares of GE and WFC.

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Last updated: November 27, 2009: 08:01 AM

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