What should shareholders make of these moves? Although oftentimes the spin on streamlining events such as these is that it gives management an opportunity to improve the efficiency of a business institution, I think these cuts, when combined with the fact that the Dow is at multi-year lows and that Disney' stock itself hit a fresh 52-week low last Friday, offer an increasingly bearish view on Disney's prospects. And I think CEO Bob Iger is going to have to come up with some creative initiatives to get the stock rolling again. The Disney difference, as he puts it, will not be enough to steer the company comfortably through the recession.

Don't get me wrong, it'll help, and Disney's intangible brand equity is valuable, but the consumer's resolve will only deteriorate further from here. Instead, what Iger needs to do now is leverage the company's potential for synergy more so than ever before. Ramping up advertising for the parks on all the company's platforms should be ordered immediately.

Yes, the company does a lot of that already, but hey, it needs to go further in my estimation. ABC, ABC Family, etc., all of the media assets need to be on the same page and must launch a cohesive blitz about the parks and resorts, one that would involve marketing campaigns and special programming. Basically, Iger must turn up the volume of Disney's message about its theme parks, and how they can take the consumer's mind off current troubles. Emphasize the fantasy, all that. Again, I know this is already being done, but as a Disney shareholder who has seen his position sink further into the red, I want more action.

Perhaps all this stuff is already on the drawing board; if it is, great. The real takeaway from the streamlining and the price action is that Disney's stock may soon be priced at an even cheaper level. So whether you're trading or investing, you may have the opportunity to buy the stock at a more attractive valuation.

Disclosure: I own Disney, GE; positions can change without notice.